What We
Do

01
Brand Marketing

Strategic planning

Innovative Strategies

  • Data-Driven Insights: Utilize data analytics to gather customer insights and craft personalized messages or product recommendations.
  • Interactive Content: Offer quizzes, polls, and interactive videos that engage the customer directly and personalize their experience.
  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Portfolio Architecture

  • Diversification: Include a mix of assets or business units across sectors, industries, and geographic regions to spread risk and enhance potential returns.
  • Asset Allocation: Allocate resources effectively among different asset classes (e.g., stocks, bonds, real estate) or business types based on risk tolerance, investment goals, and time horizon.
  • Core-Satellite Strategy: Establish a “core” portfolio that is stable and aligned with long-term objectives, complemented by “satellite” investments that are more dynamic and higher risk.
  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation

Interactive Social Media

  • Live Streams and Q&A Sessions: Host live product demos or Q&A sessions to engage directly with audiences.
  • Story Polls and Stickers: Utilize interactive tools like polls, stickers, and question boxes on platforms like Instagram Stories.
  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
02
Digital Experience

Platform integration

Positioning

  • Data Integration: Combining data from different sources into a unified view for easier access, analysis, and reporting.
  • Application Integration: Ensuring that various software applications communicate and share data effectively.
  • Process Integration: Streamlining business workflows and processes across different platforms for operational efficiency.
  • User Interface (UI) Integration: Creating a consistent and unified interface for users to interact with multiple integrated systems.
  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Key Integration Techniques

  • APIs (Application Programming Interfaces): Leverage APIs to facilitate communication between different platforms, enabling data exchange and shared functionality.
  • Middleware: Use middleware solutions to act as a bridge that connects various systems and manages data flow between them.
  • Webhooks: Implement webhooks for real-time communication where one application sends an automated message or data to another system when an event occurs.
  • Enterprise Service Bus (ESB): Utilize an ESB to integrate complex architectures and manage communication between services in a scalable way.
  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation

Common Integration Patterns

  • Point-to-Point Integration: Direct connections between two platforms for specific use cases, suitable for smaller-scale integrations.
  • Hub-and-Spoke Model: Centralizes integration through a main hub that connects to various systems, simplifying complex interactions.
  • Microservices Architecture: Break down applications into smaller, self-contained services that communicate via APIs, enabling flexibility and scalability.
  • Event-Driven Architecture: Design systems to react to events as they occur, supporting real-time data processing and responsiveness.
  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture
03
Data Science

Data platforms

Business Intelligence

  • Marketing Research
  • Messaging
  • Positioning
  • Persona/Segmentation
  • Portfolio Architecture

Data Strategy

  • Persona/Segmentation
  • Positioning
  • Marketing Research
  • Messaging
  • Portfolio Architecture

Data Modeling

  • Marketing Research
  • Positioning
  • Messaging
  • Portfolio Architecture
  • Persona/Segmentation